For the final part of this Weird Skittles series, I wanted to first say a few things about the Skittles commercials that I don't like so much.
The kind of "weird" in these commercials isn't a very meaningful, poignant, or relatable kind of weird. Therefore, I'm not a big fan of it. Essentially, this kind of weird is about surprising the audience by showing the unexpected. Unfortunately, like so many jokes, the value/effect of the commercial wears off over time and after repeated viewings.
- In the sheep boys commercial, the two sheep boys discuss the unconventionality of the blended flavors in the Smoothie Skittles while unadmittedly represent two uniquely blended creatures. The farmer at the end tells she sheep boys to "stop that jibberjabberin;" a line that entertains but offers little to no real substance.
- Mr. Extreme in the commercial above is all about shock value. He looks crazy, wears an albino boa constrictor, rides a tiger elephant, and wields a flame staff. Somehow this man enters the scenario, and he leaves abruptly on a helicopter. I can't think of any common life experiences that I can relate to the events in this commercial. I think the only take away is that the Skittles are extreme and so was the weird style.
- The elements in this tropical Skittles commercial never came together for me. A random rainbow in the hallway becomes a portal to a tropical island where a strange and friendly man shares some of his candy. After the boy gets the Skittles with the "three new flavors" he leaves the rainbow portal only to find a girl waiting for him back in the hallway. How is any of this relevant or similar to common life experiences? What's the message of the commercial? I don't know.
Now I'll close out this series with 2 good commercials. The difference should be clear.
- The message in this one is simple. Don't judge people by their looks. When the office worker hit the piñata man with a bat, he was simply acting under the principles of "form fits function." While this principle is essential in video games, it doesn't directly apply to life. Discrimination is an ugly thing.
- This commercial plays off of the mysteriousness of dreams. To get away from his current classroom situation, the boy drops a handful of Skittles into his mouth. The candy wisks the boy off into a day dream like place. In the dream, the boy impresses the angel with his ripping muscles (literally). Unfortunately, the Skittles effect wears off and the boy snaps out of his day dream. Eager to continue where he left off, the boy quickly gobbles down another handful of Skittles. This time things are different. The angel flexes her incredible muscles right back and they form a majestic rainbow power fist together. Like with real dreams, it's hard to resume a dream after being woken up. Such is life, like Skittles; different every time we try.
And that does it for Skittles & The Weird. I hope you got something colorful out of these mini analyses.
If you have any commercials you would like my feedback on, feel free to send them my way.